Sales Representative

Community Relations Director | Marketing Director Job Description

Purpose:
To manage all internal and external marketing functions of the community to ensure a positive reputation of the
community among referral sources and potential customers, and in order to achieve or exceed community occupancy
goals.

Minimum Eligibility Requirements:
• Bachelor’s degree in a related field preferred
• Previous marketing experience in a senior housing setting preferred.
• Previous business development experience in a related setting and / or reality preferred.
• Must be able to read, write and speak English, and demonstrate strong written, verbal, and interpersonal
communication skills and the ability to establish effective networking relationships.
• Must have an in-depth knowledge of basic sales and marketing principles and practices.
• Proficiency in basic computer skills including Word, Excel, and/or sales & marketing software required.
• Must be able to represent the community in a positive and professional manner in terms of communication, conduct and appearance, to referral sources, potential customers, and to the general public.
• Must meet all health-related requirements pertaining to state licensure.
• Must maintain current CPR/First Aid credentials.
• Must maintain current Food Handlers credentials.
• Must maintain annual Continuing Education Credits.
• Must be able to perform duties and responsibilities (Essential Job Functions) with or without reasonable
accommodation.
• Subject to pre-employment screening including physical, drug and TB testing and criminal background check.

Essential Functions:

Marketing
• Conducts competitive analysis of local market on a quarterly basis and provides report of findings to Executive
Director and Living Care Lifestyles home office.
• Responsible for the development and implementation of a quarterly marketing plan that incorporates community strengths and weaknesses in relation to competitors, and to current market trends and forecasts.
• Develops and implements community outreach programs and events that will provide contact with referral sources and potential customers.
• Is responsible for planning and coordinating community media advertising.
• Is responsible for maintaining an inventory of community marketing collateral and for updating written information, as necessary.

Sales Management
• Responsible for achieving or exceeding budgeted census goals as established by Executive Director and Living Care Lifestyles home office, and for maintaining a pattern of measurable growth toward stabilization in lease-up
communities.
• Maintains accurate records of all inquiries, tours, and networking contacts.
• Responsible for accurate and timely reporting of census and move-in and move-put activity to management and is accountable for explaining such activity as required.
• Prepares and submits other reports as requested by Executive Director and/or home office.
• Maintains a viable and accurate waiting list of potential residents.
• Is responsible for entire sales process including building the prospect base, generating tours, and obtaining deposits and securing move-ins.

Leadership/Management
• Is a positive role model of professional conduct and customer service attitude to the entire community team members?
• Provides training to community team members regarding customer service, conducting tours, and telephone marketing skills, as needed.
• Responsible for maintaining department within budgetary guidelines.
• Assists Executive Director in other management duties as assigned.
• Participates in Manager-on-Duty rotation as required.

Other
• Attends all required team member meetings and in-service training sessions.
• Upholds Residents’ Rights as defined by state regulations and by Company policy, at all times.
• Supports and upholds all other Company policies, and the service philosophy.
• Reliable and Predictable Attendance
• Other duties as assigned.

Must be able to commute or relocate to Visalia. Relocation assistance is not provided. 

Starting Salary Range: $68,640 - $86,320 Annually 

(Please note that this is the base salary and does not include commission or bonuses)

Check out more benefits on our website at: Benefits | Living Care Lifestyles