Sales Director

Now Hiring: Community Relations Director | Marketing Director

Location: Visalia, CA
Salary Range: $64,480 – $86,320 Annually (Base salary, excludes commission & bonuses)
Learn more about our benefits: Benefits | Living Care Lifestyles

About the Role:

Are you a dynamic, relationship-driven marketing leader with a passion for senior living and community engagement? We're looking for a Community Relations Director | Marketing Director to lead internal and external marketing efforts, build strong referral networks, and help us achieve and exceed our community occupancy goals.

What You'll Do:

Marketing & Outreach

• Develop and execute quarterly marketing strategies based on competitive analysis and market trends.

• Lead community outreach initiatives and plan engaging events to build awareness and interest.

• Oversee community advertising efforts and maintain up-to-date marketing materials.

Sales Management

• Drive census goals through strategic sales planning and execution.

• Manage the full sales cycle—from lead generation to move-in.

• Maintain accurate records of inquiries, tours, contacts, and activities.

• Provide regular reporting and maintain a strong pipeline and waitlist of potential residents.

Leadership & Training

• Set the tone as a professional, service-driven role model within the community.

• Train staff on customer service, tour best practices, and marketing communication.

• Support management team with departmental goals and budget adherence.

• Participate in the Manager-on-Duty rotation as needed.

Operations & Compliance

• Uphold residents’ rights and company values in all aspects of the role.

• Attend all required meetings and trainings.

• Maintain health and safety certifications as required by state and company policy.

Qualifications:

• Bachelor’s degree in a related field preferred

• Marketing and business development experience in senior housing or real estate preferred

• Excellent written, verbal, and interpersonal communication skills

• Knowledge of sales/marketing principles and CRM software proficiency

• Professional, polished, and proactive in public-facing roles

• Valid CPR/First Aid and Food Handlers certification required (or willingness to obtain)

• Must meet all pre-employment screening requirements

Important Notes:

• Candidates must be able to commute or relocate to Visalia, CA

• Relocation assistance is not provided

If you're a passionate storyteller, connector, and community builder who thrives in a dynamic environment, we’d love to hear from you!

Apply today and help us make a difference in the lives of seniors every day


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